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Wanting to entice brand-new buyers with more On Demand selections, faster high speed broadband speeds, as well as extended channel lineups and digital cable plans Comcast is in the process of rebranding as Xfinity. Comcast set about the alteration with a number of tv ads broadcast through the Vancouver Winter Olympic games throughout eleven markets touting the fresh new service. Comcast claims they will supply the same great Comcast value, outstanding programming and international offerings with higher quality and limitless new options. Comcast stands out as the main provider of digital cable tv plans plus broadband Internet and digital voice service.

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